Popcarte.com Online Greeting Card Editor
Declicmedia’s website popcarte.com allows a user to design an online greeting card. This virtual card will be printed as a real card and sent through the mail to a recipient of the person’s choice. While this service has many competitors, Declicmedia saw an opportunity to distinguish themselves by providing a more interactive card creation experience. They were skeptical, however, of cumbersome load-times that poorly-designed flash websites sometimes have. It was imperative that the editor load quickly and that it respond well.
The development process, like all others, contained several iterations and lots of communication. Our goal was to pinpoint the tool behaviour thatusers would find the easiest to use. We employed the latest Flex libraries and Flash player features and succeeded in surpassing Declicmedia’s initial expectations. Furthermore, the software was fast: thanks to heavy performance monitoring and optimizations.
The system was built with modularity and extensibility in mind. These considerations, along with comprehensive documentation will permit Declicmedia to grow this solution with their ambitions.
